Privacy Policy

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Welcome to imo!

imo takes your privacy seriously, and we are committed to maintaining the privacy of the personal information that you provide to us. This policy explains our information practices for imo users in the United States and how we process your information to provide our services. By using imo you acknowledge that the terms and conditions in this Privacy Policy will apply to you, as well as to any information that you provide us. Please take the time to read through this Privacy Policy to get acquainted with our practices.

We sometimes use capitalized terms in this Privacy Policy; if they’re not defined here, they’re defined in our Terms of Service. Baby Penguin, LLC provides the imo service to users in the United States. We will use imo throughout this Privacy Policy when referring to the imo communication service that Baby Penguin, LLC provides through applications that we offer on various mobile operating systems and on Windows and Mac personal computer operating systems (collectively, the “Service”).

1. Information We Collect, and How We Use It.

We must collect some of your personal information to provide, support, improve, and market the imo service. Some of the ways that we may collect personal information include information that you provide us directly; information about you that we automatically collect from log data, IP addresses, and aggregated user data; cookies; information that you give us about your friends; and your chat histories.

a. Types of Personal Information we collect

i. Information that you provide us directly

What is it?
How do we use it?
You may opt-out of the use of your personal information, as further described below.
Other things you should know:

ii. Information that we automatically collect

What is it?
How do we use it?
Other things you should know:

b. Facial Tracking and Mapping

What is it?

How do we use it?

c. Mobile advertising identifiers

What are they?

How do we use them?

Other things you should know:

d. Payment information

What is it?

How do we use it?

e. Location Information

What is it?

How do we use it?

f. Your Chat History

What is it?

How do we use it?

Other things you should know:

2. Sharing Your Information.

a. Information we share

In addition to using your information for the purposes described above, we may share your information with parties other than imo or its users (the “Third Parties”). In some cases we may request your permission before we share that information, but we reserve the right to share your information with Third Parties without prior notification or without soliciting additional permission: We discuss below situations where we may share your information without requesting your further permission:

3. Opting out of Receiving Communications

You have the right to opt out of certain uses and disclosures of your personal information.

a. Email and phone communications

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt-out of receiving future emails. We will process your request within a reasonable time after receipt. Note that you will continue to receive transaction-related emails regarding products or services you have requested. We may also send you certain non-promotional communications regarding imo and our Services and you will not be able to opt out of those communications (e.g., communications regarding updates to our Terms or this Privacy Policy).

b. Mobile devices

imo may occasionally send you push notifications through our mobile applications. You may at any time opt-out from receiving these types of communications by changing the settings on your mobile device. We may also collect location-based information if you use our mobile applications. You may opt-out of this collection by changing the settings on your mobile device.

c. Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers and devices. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

d. Interest-based advertising technologies

As noted above, you may limit advertising tracking using advertising identifiers through your mobile device’s privacy settings.

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at, or and

4. Accessing, Updating or Deleting Your Account

You can edit, update, or delete your account at any time.

You may delete your chat history stored on imo’s servers by selecting the “Delete chat history” option in the settings of the imo app. You may delete your entire account, by selecting the “Delete imo account” option in the settings. Please be aware that, for technical reasons, when you delete messages, your chat history, or your account, related information may persist for a limited period of time in our backup copies (though it will not be visible to other users). Even if you delete your entire account, we may retain limited information about your mobile device for the purposes of fraud detection and enforcement of our Terms of Service. Also, as noted above, even if you delete your own messages, chat history, or entire account, the other imo users with whom you have chatted may retain your chats with them.

You can request a download of your account information. To request a download, navigate to the “Request Account Info” button inside the Settings section of the app. You may edit your account information via the app.

Although imo makes good faith efforts to provide Individuals with access to their personal information, there may be circumstances in which imo is unable to provide access, including but not limited to: where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the Individual’s privacy in the case in question or where it is commercially proprietary. If imo determines that access should be restricted in any particular instance, we will provide you with an explanation of why that determination has been made and a contact point for any further inquiries. To protect your privacy, imo will take commercially reasonable steps to verify your identity before granting access to or making any changes to your personal information.

5. Data Retention

Imo retains the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. As noted above, we retain your chat history for 90 days, unless you are a premium user.

6. Security

Your account, and registration information are protected so that only you can access your account. All personally identifiable information that we collect about you is stored in limited-access servers. The Service has technical, administrative, and physical security measures in place to protect against the loss and misuse of the information which is under our control. While we are committed to implementing reasonable and appropriate safeguards to protect your information against foreseeable risks, no computer system or information can ever be fully protected against any possible risk, and we cannot guarantee that unauthorized third parties will not be able to circumvent those safeguards, or access and/or use your personal information for improper purposes.

By using the Service or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Service. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice within the Service.

7. International Transfer

imo is a U.S. company and stores data in the United States. This data is subject to U.S. laws. Thus, your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction.

8. Children’s privacy

The Services are not directed to children under 13 years of age, and imo does not knowingly collect Personally Identifiable Information from children under 13 years of age. If you learn that your child has provided us with personal information without your consent, you may delete your child’s entire account, by selecting the “Delete imo account” option in your child’s imo app settings or alert us at If we learn that we have collected any personal information from children under 13 (and in certain jurisdictions under the age of 16), we will promptly take steps to delete such information and terminate the child’s account.

9. Redress and accountability

If you have any questions about our privacy practices or this Privacy Policy, please contact us by email at We will address your concerns and attempt to resolve any privacy issues in a timely manner.

10. Changes to our Privacy Policy

We may modify our Privacy Policy from time to time. When we make changes, we will notify you by making the revised version available on this webpage, and will indicate at the top the date of the latest revision. You should check this Privacy Policy on a regular basis, since revised versions will be binding on you. Any such modifications will be effective when we post the updated Privacy Policy. You understand and agree that your continued access to our Service after any posted modification to the Privacy Policy indicates your acceptance of those modifications.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us online at